Putoline Oil was established in 1970 by Jan put in Bladel near Eindhoven. At first, Jan Put focused mainly on the sale of lubricants for bicycles and mopeds. Partly because of his own hobby, specific lubricants for MX motorcycles were soon added to this. Because of their high quality and the positive experiences with these products, these specific lubricants soon became a household word in the world of motorcycles.

In the early 80s, the popularity of Putoline Oil products extended beyond the Dutch borders and Putoline Oil products were exported to various countries. In the years that followed, export activities grew rapidly.

In 1992 Jan Put sold his company to Theo Kothuis. The product lines were expanded even further. Lines for road bikes, ATVs, quads, karts and jetski's were added to the product range. The products were given a more up-to-date and very attractive look.

In 2008 Theo Kothuis found the ideal takeover partner for his attractive brand in Kroon-Oil B.V. Kroon-Oil B.V., which has proven it's level of excellence in the automotive sector for years, is aiming for a clear growth strategy and will focus on the further expansion of it's brand in the Netherlands and beyond.

Putoline Oil has developed into a worldwide, leading brand in the industry of motorcycle lubricants and maintenance products. Its success is based on high quality in combination with a very comprehensive, attractive product line. In addition, the brand is marketed by an enthusiastic, competent team of people who have made service and accessibility their priorities.